Aspen Dental Management Rebrands as TAG - The Aspen Group
KEY TAKEAWAYS
Aspen Dental Management, Inc. today announced the rebranding of its parent company as TAG – The Aspen Group.
Aspen Dental Management Rebrands as TAG – The Aspen Group
New positioning represents rapid expansion beyond dental industry
Now supports general dentistry, dental implants, urgent care, and
medical aesthetic businessesNew corporate headquarters building opens in Chicago
CHICAGO, Ill., Dec. 2, 2021 – Aspen Dental Management, Inc. today
announced the rebranding of its parent company as TAG – The Aspen
Group. The new positioning better represents the company's rapid
expansion beyond the dental industry, into a variety of healthcare
businesses – including general dentistry, dental implants, urgent care,
and medical aesthetics.
"When we launched Aspen Dental more than 20 years ago, we set out to
break down the barriers that made it hard for people to keep up with
their dental health," said Bob Fontana, founder, chairman and CEO of
TAG. "Our aim has always been to provide better access, affordability,
and transparency, and we knew the key to better patient care started
with a human-centered approach. As we expand our business and grow our
brand, we're setting out to achieve one simple goal: to bring better
healthcare to more people."
EXPANDING HUMAN CENTERED HEALTHCARE
Aspen Dental has led the way in the consumerization of healthcare – by
listening to what patients and doctors need, bringing better healthcare
to more people, and developing a provider model that supports doctors
and their practices, so they can focus on providing the best possible
care and experience to patients. The company is now leveraging that same
approach in adjacent healthcare businesses.
"As we grow the business, we are focused on building a patient journey
that is different than the typical healthcare experience, and more
aligned with customer service driven industries," said Fontana. "We
believe we can fundamentally change the way patients view healthcare –
by alleviating fear and anxiety, and by treating them the way the most
successful customer-focused companies would treat their customers."
In addition to building the business by expanding into additional
healthcare categories, TAG launched its first branded consumer product
– Motto – in 2021. Motto is a clear aligner product that is currently
available in select Aspen Dental locations nationwide. Motto clear
aligners offer doctor-directed care at a cost that is roughly the same
as mail-in clear aligners and a fraction of the cost of other
doctor-directed clear aligner products.
EXPANDING CORPORATE HEADQUARTERS
In October 2021, TAG opened a new 200,000 square foot headquarters in
Chicago's West Loop at 800 W. Fulton Market. The new state-of-the art
office building supports team collaboration, strategy optimization, and
professional education for the thousands of healthcare professionals in
the TAG network.
"Our new headquarters is a great place for people to gather," said
Fontana. "Part of what makes The Aspen Group unique is the comradery. We
wanted to build a space that supports collaboration – to provide our
growing team and the thousands of doctors and healthcare professionals
who we support with an incredible space to come together. Our new
headquarters was built with that in mind – in the heart of one of the
most vibrant neighborhoods in Chicago. The space pays homage to the
history of our company – with three floors dedicated to a state-of-the
art dental training center – while also reflecting the new brand, and
the modern evolution of the company."
TIMELINE OF GROWTH
In 1998, Aspen Dental was founded by Bob Fontana in New York
In 2016, TAG acquired WellNow, one of the fastest growing urgent
care providers in the U.S.In 2020, TAG acquired ClearChoice, the only pure-play national
network of dental providers that provides same-day dental implantsIn 2020, TAG acquired Rejuv, one of the largest single practice
medical aesthetics businesses in the country – and relaunched it as
Chapter
COMPANY STATISTICS
Across its four businesses, TAG now supports more than 1,100
locations in 45 states nationwideTAG supports more than 3,800 providers and has more than 16,000
employees nationwideTAG healthcare professionals serve more than 30,000 patients a day
and more than 8 million people per yearTAG opens a new office location every three days on average
ABOUT TAG – THE ASPEN GROUP
TAG was built on the simple idea of bringing better healthcare to more
people. TAG and the independent healthcare practices it supports operate
more than 1,100 locations in 45 states through its four healthcare
support companies: Aspen Dental®, ClearChoice®, WellNow® and
Chapter℠. Combined, the companies serve more than 30,000 patients a
day and more than 8 million patients each year. TAG is headquartered at
800 W. Fulton Market in Chicago.